Turn your idea into reality.

The Start It Course Curriculum.

  • 1

    Welcome

  • 2

    The COIN Canvas

    • Why we use a COIN Canvas

    • Start your own COIN Canvas here

    • Reframing your business for COVID
  • 3

    Start with Who

    • The Who

    • The Five Whys

    • Create Priority Cards

    • Write your own Empathy Map
  • 4

    The Customer Journey

    • How to draw toast. Or, how we can solve our biggest, most complicated problems.

    • How to create your customer journey.
  • 5

    Building a Team

    • Let's start with you.

    • Why leading is important, but following is more so.

    • Overview of Callaghan Innovation help for Startups
  • 6

    Setting Milestones

    • Setting goals
  • 7

    Getting to Market

    • Marketing with Kathryn Apt, ex Marketing Director of Google, Twitter, Medium

    • Why a Digital Marketing Canvas

    • Start your own Digital Marketing Canvas here

    • 100 Days of Growth: hacks to grow your startup
  • 8

    Going Digital

    • Get your website right

    • Social Media 101: Safe = boring = unnoticed
  • 9

    Money and Things

    • Finances 101

    • What accounting package do I need?

    • Pricing your product or service

    • Try this: Calculators and templates from BNZ
  • 10

    Raising Funds

    • What investors are looking for.

  • 11

    The Art of the Pitch

    • Write your elevator pitch here.

    • Air BnB First Pitch Case Study